We are Glenn and Claire, and we are Pathfinders and Better Path Advocates⁠ ⁠

Together with our two children (and our crazy spaniel!), we have embarked upon a journey to find a better path to build a better future for us, our children, and any other ‘Pathfinders’ who wish to join us along the way.

“Needing to find a viable source of income which fitted around our children and Glenn’s job with the Air Force, I tapped into my early training as a Textile Designer and set up a kitchen table business printing t-shirts. However, I soon became disillusioned with the throwaway fashion industry and the impact it’s having on our planet and wanted to find a way to reduce the damage whilst still maintaining a working business model.

Our venture into sports and leisure wear led us to explore ‘transparency’ within clothing manufacturing and thus sourcing suppliers who offer complete accountability from the planting of the cotton seeds, right through to the working conditions of the person who stitches the final garment.

We decided early on that we would only work with companies whose ethics aligned with ours and went on to source environmentally friendly water-based inks to print our garments, reducing the level of microplastics and toxic chemicals being washed into our oceans and water systems. We also found suppliers of eco-friendly packaging, label companies, and embroiderers – and inadvertently started championing small local businesses.

Whilst building an Earth-friendly foundation for our business, we started to look more closely at our own way of life and what kind of examples we were setting for our children, the next generation. We realised that we wanted our children to have better accessibility to better choices and ultimately the power to choose better paths as adults.

Now, we constantly ask ourselves and our children - ‘Is there a better choice, could we find a better path? And without initially realising, we had become finders of better paths – Pathfinders." - Claire (Pathfinder UK® CEO & Co-Founder)

PS. And in our spare time we are also parents, partners, full-time workers, runners, CrossFitters and athletes. We like good books, good music and love good food! And we are literal explorers, adventurers and finders of paths!