We are 'Better Path Advocates'

We’ve been asked a few times recently – “Who or what are we?”
Are we printers and sportswear suppliers?
Are we runners/CrossFitters/athletes?
Are we literal 'path finders'?
Do we collect good books and good music?
Or do we just love good food?
To be fair, looking at the Pathfinder snippets social media offer, I can see why those questions have been asked.
The short answer is – we are ALL the above!
We are ‘Better Path Advocates'.

We wanted a better path for health and greater fitness – so we became runners and athletes, and sought out like-minded clubs and organisations to join us.
We wanted a better path to be able to make informed choices, and reward our senses with good books and feel-good music.
We wanted a better path to feel better on the inside (as well as looking good on the outside!), by nourishing our bodies with better food and better nutrition - and again, we sought out people to help us find the right path.
And we wanted our children to know that quite often in life there is a better choice, a better path – to be kind, show respect for people, animals and things, and to think about the impact their words and actions can have on their environment and the people around them.
As Pathfinders, we are always striving to find the better path – not the one that is better than anyone else’s; just the one that is best for us.
And if we can inspire people to join us and find their better paths too – well then, that is who or what being a Pathfinder is all about!